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Website Privacy Policy Template

Your website collects more data than you think. Cookies, analytics, contact forms, payment details — all of it needs to be disclosed. Generate a privacy policy that covers every web-specific requirement in under 2 minutes.

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Why your website needs a privacy policy

GDPR & ePrivacy compliance
If anyone in the EU visits your site, you must disclose what data you collect, why, and how long you keep it. The ePrivacy Directive adds cookie-specific requirements on top.
CCPA compliance
California residents have the right to know what personal information your website collects, request deletion, and opt out of data sales.
Google & browser requirements
Google requires a privacy policy for sites using AdSense, Analytics, or Play. Major browsers are blocking third-party cookies — your policy needs to reflect current practices.
Trust & penalties
Users look for a privacy policy before submitting forms or making purchases. Non-compliance fines can reach 4% of annual revenue under GDPR or $7,500 per violation under CCPA.

What's included in the template

  • Cookies and tracking technologies: first-party, third-party, session, and persistent cookies
  • Analytics disclosures: Google Analytics, Plausible, Mixpanel, Hotjar, and other tracking tools
  • Payment processing: Stripe, PayPal, and how card data is handled on your site
  • Contact forms and data collection: what you collect, why, and how long you store it
  • Third-party embeds: YouTube, Google Maps, social widgets, and their data implications
  • User rights per jurisdiction: GDPR (EU), CCPA (California), PIPEDA (Canada), and more

Frequently asked questions

Do all websites need a privacy policy?

Yes, if your website collects any personal data at all. This includes contact forms, email signups, analytics tools like Google Analytics, cookies, or payment processing. GDPR applies if you have any EU visitors, and CCPA applies if you serve California residents. Even a simple WordPress site with a contact form needs one.

Does a simple blog need a privacy policy?

Almost certainly. If you use Google Analytics, embed YouTube videos, have social sharing buttons, use cookies (even just for session management), or have a comment section, you are collecting personal data. Most hosting platforms also log IP addresses automatically, which counts as personal data under GDPR.

How often should I update my website privacy policy?

Review your policy whenever you add a new tool or service (analytics, chat widget, payment provider, email marketing platform), change how you process data, or when privacy laws are updated. As a baseline, audit it at least once every 6 months to make sure it still reflects your actual data practices.

What do I need to disclose about cookies?

You must tell visitors what cookies your site sets, their purpose (analytics, advertising, functionality), how long they last, and whether third parties set cookies on your site. Under ePrivacy rules and GDPR, you also need to get consent before setting non-essential cookies. A cookie banner alone is not enough without a proper policy backing it.

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Privacy Policy GeneratorCookie Policy GeneratorPrivacy Policy TemplatePrivacy Policy Example
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