pliqo.
Free tool

Privacy Policy Generator for SaaS Products

Your SaaS uses Stripe, PostHog, Sentry, and Clerk — but your privacy policy says "we use analytics providers." Generate a policy that names your actual stack and covers GDPR + CCPA properly.

Generate SaaS Privacy Policy — Free →

Why SaaS needs a specific privacy policy

Enterprise customers demand it
Before signing, enterprise prospects review your privacy policy and security posture. A generic policy signals immaturity and can block deals.
Multiple data processors
A typical SaaS uses 5-15 third-party services that process user data. GDPR Article 28 requires you to list each processor.
User account data
SaaS products store account data, usage history, and preferences. Your policy must disclose retention periods and deletion procedures.
Investor due diligence
VCs and accelerators increasingly check compliance posture. A proper privacy policy is table stakes for fundraising.

Built for the modern SaaS stack

  • Auth: Clerk, Auth0, Supabase Auth — session data, OAuth tokens
  • Analytics: PostHog, Mixpanel, Amplitude — behavioral data, events
  • Payments: Stripe, Paddle, Lemon Squeezy — billing and transaction data
  • Error tracking: Sentry, Datadog — stack traces, user context
  • AI: OpenAI, Anthropic — prompt data, conversation content
  • Email: Resend, Mailchimp — subscriber data, open rates

Pliqo vs other options for SaaS

vs. Generic templates
Don't cover SaaS-specific needs: subprocessors, data retention, API data handling, multi-tenancy. You end up rewriting half the template anyway.
vs. Lawyers ($500–2,000)
Worth it at Series A. Overkill for an MVP or indie SaaS. Takes weeks, not minutes. And you still need to update it every time you add a new integration.
vs. ChatGPT
Doesn't know your actual tech stack. Can hallucinate compliance frameworks. Gives you different output every time you ask. No structured format or export.
vs. Subscription generators
Built for generic websites, not SaaS. Don't understand subprocessors, DPAs, or developer tools. Charge monthly for a document you generate once.

Frequently asked questions

When does my SaaS need a privacy policy?

The moment you collect any user data — even just an email address for sign-up. If you use analytics (PostHog, Mixpanel), error tracking (Sentry), or payments (Stripe), you're collecting personal data and need a policy.

What's different about a SaaS privacy policy?

SaaS products typically involve user accounts, persistent data storage, multiple third-party integrations, and often B2B data processing. Your policy needs to cover account data, usage analytics, payment processing, and potentially a Data Processing Agreement (DPA) for enterprise customers.

Do I need a DPA for enterprise customers?

If enterprise customers process their end-users' data through your SaaS (you're a data processor under GDPR), they'll likely request a DPA. While Pliqo doesn't generate DPAs yet, your privacy policy should clearly state your role as a data processor vs. controller.

What about SOC 2 and privacy policies?

SOC 2 auditors check that your privacy policy is accurate, up-to-date, and reflects your actual data practices. A generic policy that doesn't name your real services can be a finding. Pliqo generates policies that list your actual tech stack.

What's the difference between a privacy policy and a DPA?

A privacy policy is a public-facing document that tells your end users how you collect, use, and protect their personal data. A DPA (Data Processing Agreement) is a B2B contract between you and your customers that governs how you process their users' data on their behalf. Most SaaS companies need both — the privacy policy for your website visitors and users, and DPAs for enterprise customers whose data flows through your platform.

Do I need a privacy policy if I only have B2B customers?

Yes. Even in a purely B2B context, you still collect personal data from the individuals who use your SaaS — their email addresses, names, usage data, IP addresses, and payment details. GDPR and CCPA protect people, not companies. Every person interacting with your product is covered, regardless of whether they signed up through a business account.

How do I handle subprocessors in my privacy policy?

GDPR requires you to disclose third-party services that process personal data on your behalf — services like Stripe for payments, AWS for hosting, or PostHog for analytics. Your privacy policy should list each subprocessor, what data they access, and why. Pliqo auto-generates these disclosures based on the services you select during setup, so your policy always reflects your actual tech stack.

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